1% for Planet
Building a better future together
Ever wonder how 1% for the Planet began?
It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
Soon after their inception, 1% for the Planet’s mission began to resonate across the globe. The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources. Realizing their responsibility, brands such as Brushfire Records, Klean Kanteen, New Belgium Brewing, Honest Tea, Caudalie and many more followed suit to join the movement.
A global and diverse network, proving that anyone can make a difference. From the individual members who give back by donating to and volunteering with local environmental nonprofits to singer-songwriter Jack Johnson, who joined our network in 2004 to protect the shores of his home state of Hawaii—everyone has a 1%.
We connect our members with high-impact nonprofit partners that align with their values and add to their brand story. In doing so, we take the time to get to know what’s really important to our members. Through our partnership advising process, we learned that member, Klean Kanteen cares deeply about a myriad causes, which include connecting young people to the wonder and science of our world through environmental education. Beginning in 2008, Klean Kanteen's support of NatureBridge is one of our longest-standing partnerships.
Today, we have more than 2,000 members, in over 45 countries, coming together to protect the future of our planet.